Hi, I'm Cisilia, a UX designer

I aspire to create a seamless and loveable experience, currently servicing one of the big 4 banks in AU to design a human-centred online banking app. 💡🚀⭐

Cisilia Goh
cisilia profile photo

What’s next? 👩‍💻🤔💡🚀

My view on a seamless and loveable experience is when a product/ service has a clear purpose and gives meaningful value for the users. It’s aesthetically beautiful and simple (zen) to uplift their wellbeing. 

As a human-centred designer, I believe that a well-design solution embodies three lenses of user’s desirability throughout the customer journey, business viability and technological feasibility

In my work so far, I have collaborated with multidisciplinary teams and diverse stakeholders to design and built–

  • a seamless, inclusive and secure online banking application for Westpac
  • a simple and fast ICT procurement web application for the federal- government 
  • developed digital solutions and educational content for learning and marketing campaigns. 
iOS push notification

App's notifcation

I was assigned a project to create the super pattern of notifications starting with the app’s push alerts across different customer journeys and in the moments that matter to improve consistency, operational efficiency across the discovery and delivery processes for future features. 

My role

UX Designer

Published

Jun 2023

The Agency's Design System

A collaborative project with other designer in the team. The purpose is to enable us to replicate designs quickly by reusing components and assets library in Figma, and to streamline the user experience and visual consistency for our product.

My role

Interaction Designer

Published

May 2022

BMP design system thumbnail
CX Insight website in Macbook mockup

CX Insight​

A website redesign project for a consulting company in Perth, to increase customer engagement and conversion in a new landscape. I executed the end-to-end of the Double Diamond design process.

My role

UX Designer

Published

Sep 2020

Social Footprint

A collaborative project for a not-for-profit startup in Melbourne. Its mission is to encourage positive consumer action to choose utility companies and banks who made a difference in the communities through their Corporate Social Responsibility programs. 

My role

UX Designer

Published

Feb 2020

Social Footprint homepage mockup on mac desktop